Love Island Rebrand

Love Island USA is no longer just a reality TV show, it’s a second-screen, social-first experience. The tone has shifted. It is more self-aware and ironic. The visual language and imagery still leans polished and safe. A restrained brand creates a mismatch. A rebrand lets the design lean into provocation and chaos in a controlled, intentional way. I want the brand to reflect the show’s knowing humor and emotional volatility, rather than smoothing it out.